Chief Executive Officer
Tony is a seasoned leader with over 25 years in the sawmill industry, having held key roles in plant and production management at companies like Boise Cascade, Interfor, Roseburg Forest Products, Swanson Group, and Potlatch. Notably, he served as the Region Manager for Boise Cascade's Inland Region, managing operations across five mills and leading a team of over 700. His deep understanding of the Pine Lumber market and ability to navigate industry challenges are complemented by 12 years of service in the U.S. Navy, demonstrating a commitment to public service in line with RFOR's values. This blend of industrial expertise and military discipline uniquely positions Tony as the new CEO of RFOR, ready to drive the company forward with a blend of leadership, integrity, and strategic insight.
Senior Vice President of Business Development
Adam Cooley is the Senior Vice President of Business Development. As a fourth generation in the Arizona lumber industry Adam previously worked for the largest family-owned wholesale lumber distribution company in Arizona where he was Export Sales Manager. In that role he led a division made up of sales and purchasing agents. Subsequently Adam was part owner and Director of Sales for Seymour Forest Products and Lumberjack Timber. Adam’s background is well rounded and he is proficient in sales, marketing, purchasing, and operations. Adam is fluent in Spanish.
Cooley achieved his Bachelor of Science in Business Management (BSB/M) from the University of Phoenix.
Sales & Product Development
Mike McInnes is responsible for Sales and Product Development. Mike McInnes has over 50 years experience in the forest industry. Mike started his career working all aspects of the family businesses Allmac Lumber and Cedartone Specialties. Subsequently Mike was a Trader at American International, Sales Manager Visscher Lumber, Cedar Sales Manager Lawrence R McCoy, owner Sourcewood Partners, Sales Manager Terminal Forest Products, Sales & Product Development C&C Wood products.